How it started
It began with one ladybird
Read on, and watch who turns up.
The first animal was a seven-spot ladybird. It was drawn in code for a single demonstration page at Lime Fresh Design, a web design studio in Macclesfield, to show that a website could do more than sit still. Move your pointer and the ladybird walked after you. Move further away and it opened its wing cases and flew.
A bumblebee, a peacock butterfly and a dragonfly soon joined it, and the page was called Follow the Bug. It was too much fun to leave at four insects, so it grew: a whole garden of British bugs, then birds, a pond, the night, the seashore, and on around the world until it became Interactive Wildlife.
The other sites followed. The bugs got a site of their own. A pet bearded dragon led to Interactive Pets. The dinosaurs came next, and then a garden planner for the grown-ups.
Hundreds of animals later, every site still works the way that first page did: move, and something follows you. The ladybird is still here too. It is the first to greet you on almost every one of them.